It's been ten years since a group of three friends sold their first smoothies from a stall at a small music festival in west London. Over that period, the business has grown to have a turnover of more than £100 million and their drinks are now sold in over 8,000 outlets across 13 different countries in Europe.
A Book about innocent:
This is a book about innocent, the smoothie company that we started in 1999. We began writing it about two years ago, as we thought it was about time we started documenting the history of our business. So we racked our brains and tried to remember all of the important stuff and sat down to write it. As can happen with these things, it took us a bit longer than we thought, but we finally finished it off just after Christmas. It tells the tale of the first ten years, and is a book for anyone who wants to start their own business, bring fresh thinking to their current one or has been told their idea won't work. innocent is a business that almost didn't happen (we were turned down by every bank and investor in the land), and we hope by telling our story we can encourage other people to have a go at doing their own thing.
Read more about innocent on our innocent page